Google Analytics: Event Tracking

Event Tracking in Google Analytics is a way of injecting custom data to be stored for analysis later.

We have implemented an integration with Event Tracking that will let you more easily view user activity in your directory.

Our directory websites (such as Property Agent Website) are now pushing more useful information into Google Analytics using Events.

By default we will now track:

  • Result Count
  • Total Time (ms) [time taken for a search in our directory to be performed]

Additionally, if you ask us to we will throw in information about clicking on entry names, entry images, weblinks, email links, booking buttons etc


Form more information, see our Google Analytics page or our support site article.