Help... my bounce rate has gone up!
Written by Robin Morris
Our Website clients may have noticed a jump in the bounce rate when looking in their Google Analytics console.
Don't worry, this is Google fixing a problem that existed with Event Tracking and us implementing this fix in our Platform.
Why was the bouce rate low in the first place?
Our Platform has a clever feature that allows our Website clients to track various events as visitors browse their website.
For example, if a visitor lands on a Property page in a Portfolio Website, we track that and pass the information about the property into Google Anlytics.
Google used to consider any event as user activity even if the visitor left the website immediately, would not be tracked as a bounce.
Much better now
We can now specify which of these Events are in fact "non-interactive" and the missing bounces in Google Analytics are now avoided.
The bounce rate will now be far more representative for our Website clients.